The Importance of Social Media to SEO

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Social Media and SEO

With the most recent trends of SEO, social media has proved its significance to a great extent. Presence of your web pages at social media makes a huge difference in search engines optimization. Once you post on the social media, it goes on re-sharing your links without using your further more efforts. There are many social media sites to which search engines also give weightage. Among these all sites Facebook, Google Plus and Twitter are most important. It is now common practice to create the business pages on these social media sites which serve the cause of SEO. So it is most recommended to create accounts there and start posting there. It propagates your business awareness and consequently it boosts up your business. It takes now seconds to get familiarized with the new products due to social media. If your website is not present on social media, you are allowing your competitors to push you out of the competition.

How is Social Media Important for SEO?

Ranking on search engines is influenced by social media. Your business pages on the social media sites have unique URL and so these pages form a sort of linking. The URLs should contain your business name and the pages must contain the logo of your business. These pages are by no means less important than your business websites. The pages should contain all the necessary information about your business and all the features of your business. These pages reflect the quality of your business. The social media converts the users to customers.

Use Attractive Strategies for Social Media

Use social media buttons on all your web pages connecting to the social media pages. It increases the visibility of your website on search engines. Use anchor text in your social media pages. It will have a great effect on the result listings of the search engines. Keep updating the content on the social media and never ignore to caption the images. The keywords used in the caption are important for search engines. It is much easier to increase the number of followers on social media pages than on your website. Post attractive and relevant content on the social media. It will help people follow your pages. The increased number of followers has positive effect on search engines ranking. The people following your social media pages keep in contact with your business updates. Social media is not important only for marketing and brand building. It helps you get quick feedback from your customers. It may facilitate the business activities as well for example recruitments, surveys and other tasks can easily be accomplished by using social media. To update the website is important for the search engines ranking, similarly updating the content on social media is also important for your business.

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Ghulam Mustafa has 2 articles online

Hi, my name is Ghulam Mustafa, CEO of Web Masters Eye!

SEO Pakistan - Web Masters Eye provides white hat SEO services all around the world

SEO Company Pakistan - We analyze both on page and off page activities in order to achieve SEO for our clients. 


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The Importance of Social Media to SEO

This article was published on 2013/04/01