You don't have to be a rocket scientist to know that 9/10 businesses fail within their first year of operation. Historical statistics show that about 98% percent of all start up businesses today are not around when the their second year anniversary comes around. This happens not because of a bad business idea but because most business owners don't understand what it really takes in order for your business to be successful.
There is really only one critical skill that stands out among all other skills that a successful business owner must posses. If you don't have this skill your business will join the ranks of the common statistics and most likely fail. But if you learn and adapt it not only will your business survive but it will most likely reach a level of success far beyond your original expectations.
People like Bill Gates and Oprah Winfrey understand this skill. So does Ted Turner, Time Warner and the brilliant minds at Google. Do you understand this crucial skill? You don't have to be a Harvard grad, or a drop-out in Bill Gates' case. You simply have to understand this "magic skill" that is critical to the success of any business.
What is this magic skill?
It is the art and science of media placement. This skill alone, when used properly bears more fruits than any other aspect of any business. To really become successful in your business you must learn and adapt the art of science of media placement. This is more than just a line you add to polish your professional resume or list of achievements. It should be looked at as the foundation for any businesses success which stretches far beyond the basics of traditional marketing. When you master the art of science of media placement you start to control the game. Once you have control of the game you become what some refer to as a "media mogul" or one who controls various forms of media and ultimately, marketing. Doesn't that make sense? Isn't it amazing how simple ideas turn out to be brilliant solutions?
Oprah Winfrey is media mogul. She is a self-made billionaire. The owner of Harpo Productions, star of the world famous Oprah Winfrey Show and a print and internet marketing tycoon. It is more than safe to say that Oprah Winfrey has mastered the skill of media placement on an extraordinary level.
The only way you can start on the road of reaching your own highest potential is by taking action. Oprah certainly didn't get to where she is today by just thinking alone. She took action. The best thing you can do is to start out small. Discover one of two methods that work for you and bring in satisfactory results. You can then try a media placement online, by direct mail, through co-registration or through an article marketing website. Find one or two means that work for you and should be able to scale things from there.
Keep in mind that Internet marketing is probably one of the easiest, fastest and lowest-risk means of media placement today. Though initially it might not be viewed as suitable it is highly recommend to to take some time to learn the basics which will ultimately lead you to unveiling the raw power of the web. In today's day and age everything is technology driven so why be left behind? Once you've mastered one type of media you can move on the next. There are tons of resources available to learn the art of marketing but there are very few that actually teach you the art of media placement. Take the time to master this delicate art and science and it will prove to be the best investment you've ever made for your business.